Every year, hundreds of thousands of UK skiers and snowboarders jet off to worldwide winter resorts to enjoy some time in the snow. From gliding down the slopes, to enjoying time in an Après Ski bar, there are a variety of ways that us Brits like to enjoy our time in ski resorts. With so many ways to enjoy their holiday, people can easily forget the potential dangers that come with taking part in winter sports activities.
To help raise awareness and educate the British public on dangers they could face on a winter sports holiday, The Post Office held a ‘Ski Safe’ event in London and invited attendees to come and learn more about what measures they can take to keep themselves safe, before they jet off on their holiday and what to look out for when purchasing the right ski insurance, prior to packing their thermals.
As part of the campaign #SkiSafe, Post Office held a ski-themed event in London. Our guests took part in a VR ski challenge, where their reflexes were tested to the maximum on the virtual slopes, before and after drinking alcohol. Our challenge to the guests attempted to mimic the effects that Après Ski drinking can have on your ability to get down the rest of the mountain slopes on your skis. Considering that 1/3 of British skiers sustain some form of injury while on a winter sports holiday, it’s easy to imagine how many more people pick up an injury when combining their skiing with alcohol.