Why parcel tracking matters when you’re selling online

Providing parcel tracking details helps keep your customers happy, your reputation shining and your profits growing. It shows buyers where their item is and helps prevent complaints or delays. And we can help with that.

Last updated: 11/8/2025

A delivery person hands a package to a smiling homeowner outside an open front door.

Why parcel tracking matters

If you sell items online, whether that’s full time or as a side hustle, your reputation is everything.

Buyers want to know when their order will arrive. If they’re left in the dark, they worry. If something goes wrong, they complain or ask for a refund. And you lose money and time.

Providing tracking details for the items you’re sending helps stop that from happening. It shows customers:

  • You care about their order
  • You’re a seller they can trust
  • You’re professional, even if you’re just starting out

It also helps you:

  • Spot delays and fix them quickly
  • Prove items were delivered
  • Avoid disputes and bad reviews

Think about it: if you were buying something online, would you feel better knowing where it is and when it’s coming? Your customers feel the same.

How parcel tracking works

Every parcel that’s sent with tracking has a unique code, like a barcode or tracking number. Once the parcel’s been handed over to the courier, it’s scanned at different stages as it moves through the delivery system. Depending on the courier and service, this may happen for certain parts of the journey or throughout.

The times a parcel gets scanned may be when it:

  • Leaves the Post Office branch you dropped it off at
  • Passes through a sorting office or mail centre
  • Is loaded into a delivery van
  • Arrives at the recipient's door

Your customers can use that tracking number to follow their item’s journey online. Again, depending on the courier and service, they may also get:

  • Updates by email and/or text
  • A delivery time slot
  • Proof of delivery (like a photo or signature)

If a customer says an item didn’t turn up, tracking gives you proof about whether it did or didn’t. If there’s a delay, you’ll know what’s happened and can keep them informed.

How Post Office makes parcel tracking easy

You don’t need to run a big business to use proper courier tracking. At Post Office, we offer postage services with tracking from trusted names you’ll know, available at branches all across the UK.

Send with couriers you and your customers can trust

At any Post Office branch, you’ll find services from:

And in a growing number of branches, you’ll also find:

All these services give you the flexibility to pick the right option for your parcel, your customer and your budget.

Find a branch near you with the service you need

 

Try Drop & Go to streamline your workflow

One way to make the most of your time is Drop & Go. It’s our fast-drop mails service that lets you send parcels quickly in branch, without the wait at the counter while your parcels are processed.

Here’s how it works:

  • Sign up for a free account
  • Top up your account or set up auto top-up
  • Prepare your parcels before you visit
  • Complete a simple postage form to tell us how you want each item sent
  • Drop your parcels off at your local branch

The branch team processes the parcels the same day and the cost of postage is taken from your prepaid account. Time saved so you can focus on making more sales.

Use Parcels Online to save time

Prefer to pay for your postage upfront? Visit Parcels Online and you can choose from a range of services with tracking from different couriers.

  1. Go online, choose a service and buy your postage
  2. Print the label (or you’ll get a QR code the branch can scan to print it for you)
  3. Drop your parcel(s) off at your local branch

This is handy if you send lots of items and want to stay on top of orders during busy weeks.

How tracking helps you grow

Tracking isn’t just about avoiding problems. It also helps you build a stronger business.

It leads to:

  • Fewer refund requests
  • Better customer reviews and ratings
  • More repeat buyers
  • A better reputation on marketplaces like Amazon, eBay and Vinted

And, of course, that all adds up to more sales.

What’s more, many online selling platforms give sellers higher ratings or protect them in disputes if they can show proof of postage and delivery.

Key takeaways 

  • Parcel tracking shows customers you’re reliable and helps prevent disputes
  • It also leads to happier customers and more repeat sales
  • Plus, it saves you time, money and hassle, so you can concentrate on sales
  • At Post Office, you can use services with tracking from a range of trusted couriers
  • Pay upfront online or choose a service in branch
  • Or save time with Drop & Go, ideal for regular senders, marketplace sellers and small businesses

Send parcels the way that suits you and your customers

Common questions about tracking parcels

  • Tracking the parcels you send to customers helps reduce lost items and customer disputes. It builds trust, keeps buyers informed and can improve your ratings and repeat business. And it protects you in case customers say something hasn’t arrived that you have proof was delivered to their address.

  • Evri and DPD are available in more and more branches across the UK. You can check availability online or by asking at your local branch.

  • Yes, you can buy services with tracking from a range of couriers using Parcels Online and then drop your parcel off in branch later.

  • Yes. Just prepare your items and complete a Drop & Go postage form (also called a 'manifest') listing the services you want to use for them. Bring them all into branch and they’ll be processed the same day. You’ll get tracking details for any items sent with tracking. And the cost of postage will be deducted from your account.

  • Yes. You can use international tracking services from Royal Mail and Parcelforce Worldwide in any Post Office branch. International services from DPD and Evri are also available in selected branches. Recipients overseas will get updates and delivery info just like those in the UK.

More services for online sellers

  • Parcels Online

    Compare prices and services from our partner carriers and pay for postage online. Then drop your parcels off at a participating Post Office branch

  • Drop & Go

    A fast-drop service for regular senders, online sellers and small businesses. No waiting at counters, weighing or printing labels. We do it all for you

  • Everyday banking

    Access your bank account at thousands of Post Office branches. Pay in cash and cheques, make withdrawals or check your balance