Whether you sell online full time or as a side hustle, packaging plays a big part in how your customers experience your service.
It’s not just about getting items from A to B. It’s about making sure they arrive in one piece, look the part and don’t cost you more than they need to.
One of the most important reasons to use good packaging is it protects what you’re sending. The right packaging will keep your items safe in transit.
If you use substandard packaging or don’t package up your items securely, you risk:
To help avoid these issues, make sure you:
If you’re sending something fragile like a mug, ornament or electronic device, wrap it tightly in padding. Put it in a sturdy box and add a ‘fragile’ label. Then shake the box before you seal it. If it moves, add more padding.
Packaging also plays a big part in your brand reputation. It’s often the first real contact customers have with your business. It tells them how much you care about the item… and about them.
To make your packaging feel thoughtful:
A branded sticker, a colourful bit of tissue paper or a handwritten thank you can make your parcel more memorable. This increases the chances of a repeat order or a glowing review.
It’s important to make sure packaging is part of your costs. If you’re not careful, it can eat into your profits.
To keep your costs under control:
Small items like jewellery or phone accessories often fit neatly into padded envelopes. These are cheaper to post than boxes and still provide protection. Just make sure you’re clear on any restrictions that apply, such as to compensation cover, and any extra cover you might need if sending larger letter sizes.
Read more about sending valuables, including jewellery.
Not all products need the same packaging. Choose carefully based on its size, shape and how delicate it is. And consider your customers’ expectations. If you were receiving the item, how would you want it to arrive?
Clothing
Electronics
Handmade items
Books and prints
Lots of Post Office branches sell a range of packaging. Chat to the team at your local branch to find the options that suit the type and size of the items you’re sending.
Packaging is more than just protection. It’s a chance to reinforce your brand.
To bring your brand into the experience:
Remember, you don’t need to spend lots. Even one or two branded touches can help your parcels stand out from others.
More customers are looking for brands that care about the planet. Making sustainable packaging choices helps you stand out for the right reasons.
Here are a few ideas to try:
It’s frustrating to run out of packaging materials when you’ve got orders to send.
To avoid last-minute stress, keep these supplies stocked:
You can even pre-pack some common orders to save time. Just leave them unsealed in case details change.
Returns are a normal part of selling online. The easier you make it, the more likely the customer is to buy from you again in future, even after there’s been a problem.
Here’s how to make returns simple:
Once your item is packed, you’ll need to send it. Post Office makes it easy.
You can drop off at thousands of local branches. UK posting and international services from Royal Mail and Parcelforce Worldwide, for a range of different letter and parcel sizes, are available in all of them. And you can send inland and overseas with DPD and Evri in a growing number of branches too.
Some or the benefits of sending with us include:
Whether you sell full-time or as a side hustle, we’ve got services to match your needs.
Use strong boxes with plenty of cushioning like bubble wrap or foam. Make sure nothing moves inside the parcel before sealing it. Read our guide to how to pack your parcel
Match packaging to the size of the products you’re sending. Reuse clean materials if you can. Buy your packaging in in bulk. And choose lighter options to save on postage.
Yes, if it’s clean and undamaged. Remove any old labels and make it look tidy. Customers often appreciate sustainable practices.
Most Post Office branches stock a range of packaging materials, including envelopes, boxes and tape. Our postmasters and branch teams can help you find what you need. You can also get them from wholesalers. Remember, buying in bulk can often save you money in the long run.
Not always. Recycled and compostable materials are now widely available and affordable, especially when bought in bulk.
Attractive, well-organised packaging with a thank you note or branded touch shows you care. It builds trust and encourages future orders. It can even build anticipation as your customers excitedly wait for their item to arrive.
Compare prices and services from our partner carriers and pay for postage online. Then drop your parcels off at a participating Post Office branch
A fast-drop service for regular senders, online sellers and small businesses. No waiting at counters, weighing or printing labels. We do it all for you
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