What do your children’s futures look like?

We insure our cars against theft and damage, and our homes in case anything goes wrong. But not as many people insure the most valuable thing of all: their lives.

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Children’s dreams are powerful and inspiring. They don’t have the restrictions adults inflict on themselves, meaning their hopes and dreams can be huge. Anything they can imagine. Just like being the best ninja in the world or a flying bat pirate.

Whilst to parents, family and friends these might seem unrealistic or extraordinary, to children these are how they see their futures. Parents have a more important role to play than you might think. We’re not talking teaching little ones how to fly, build cat cars, or slay dragons, although if you have the skills we’re sure they’d love you to! Parents are the ones to provide motivation, leadership and inspiration, nurturing these dreams, and helping little ones to grow.

To explore this, we spoke to seven family bloggers and got them to ask their children what their futures would look like, so we could bring them to life, however magical or wonderful they might be.

Hayley from Sparkles & Stretchmarks

Hayley asked her son Tyne, aged five, what his future looks like. Watch the video to see what Tyne’s biggest dream is…

Nigel from DIY Daddy Blog

Nigel asked his twin daughters Maisy & Ruby, aged five what their dreams for the future are. To see what they want to do when they grow up, watch the video below…

Jodie from Life with Pink Princesses

Jodie asked her daughter aged five, what her future would be like. Take a look to see what her house would be like...

Kaz from Ickle Pickle’s Life and Travels

Kaz asked her son Ickle Pickle, aged five what his dreams for the future are. To see what he would wish for if he had three wishes, watch the video below…

Donna from What the Red Head Said

Donna asked her daughter Athena, aged six, what her future looks like. Watch the video to see what Athena’s pets would be...

Donna from The London Mum

Donna asked her son William, four how he imagines life will be when he grows up. Take a look to see what pets William would have...

Jane from Hodge Podge Days

Jane asked her son Ben, aged seven, what his future looks like. Watch the video to see what Ben’s house will look like…

At Post Office, we believe these hopes and dreams are worth protecting. While we know you’d rather not think about a time when you’re no longer around, it’s really important to protect the things that really matter and top of that list is protecting your family


Our life insurance calculator is an easy way to estimate how much cover you may need in your current situation. Simply enter a few details into the calculator to start.

If you’re convinced that you need life insurance, then consider a life cover policy from the Post Office.

Other ways to get covered

Post Office Life Insurance

Choose between level, decreasing or increasing term insurance, each designed to offer you peace of mind based on your circumstances.

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Post Office Over 50s Life Insurance

If you're aged between 50 and 80 Post Office could help you to leave your family the gift of a cash sum or help towards your funeral costs

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Post Office Free Parent Life Cover

If you have children aged under four years old, you could get £15,000 of life cover free for a year. That's £15,000 each for mum and dad.

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Post Office Critical Illness Cover

Get extra protection and financial peace of mind by adding the optional Critical Illness Cover to your Post Office Life Insurance.

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Still have questions?

You can find more information on life insurance by visiting Post Office life insurance guides and articles.

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