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Selling to the EU

How does the Import One Stop Shop (IOSS) scheme affect you?

Items being sold into the EU from England, Scotland and Wales are subject to new VAT rules and can be sold through EU Import One Stop Shop (IOSS):


  • Any item, regardless of value, sold to the EU is subject to the local rate of VAT and charges in the destination country.

  • The IOSS scheme allows buyers to pay VAT on items worth up to €150 at the point of purchase. This avoids them having to pay VAT upon delivery.

  • Signing up to the IOSS isn't mandatory, but the larger marketplaces have registered to it on behalf of all their sellers.

What does this mean for you?

You can continue to use the Post Office to buy your postage, but there are some additional steps to take if you have sold through one of the IOSS registered marketplaces below.

  • Items worth under €150 sold to the EU through an IOSS registered marketplace:


    1. Pick up an IOSS sticker from your local branch, attach to your item near the address and write the marketplace name from the list below

    IOSS sticker example

    2. Tell the branch you've sold the item through an IOSS registered marketplace so we can ensure the correct IOSS number is allocated

    3. Complete your customs form legibly with all the necessary details as normal

    The marketplaces currently using this process are:
    Not on the High Street

  • Items sold to the EU without using the IOSS scheme (directly or through a marketplace) OR Items worth over €150 sold via an IOSS registered marketplace:


    1. Complete your customs form legibly with all the necessary details as normal

    2. Post at your local branch as usual. The recipient will be charged any fees that apply on receipt of the item as before.

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