Items being sold into the EU from England, Scotland and Wales are subject to new VAT rules and can be sold through EU Import One Stop Shop (IOSS):
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Any item, regardless of value, sold to the EU is subject to the local rate of VAT and charges in the destination country.
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The IOSS scheme allows buyers to pay VAT on items worth up to €150 at the point of purchase. This avoids them having to pay VAT upon delivery.
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Signing up to the IOSS isn't mandatory, but the larger marketplaces have registered to it on behalf of all their sellers.