Who or what do you want to protect?
Many people choose life insurance with a specific purpose in mind and an idea of who they want to leave their money to.
Normally that would be your partner or children. But it might be someone else like a parent or a sibling, or even someone who’s just a special friend.
You may have a mortgage or other outstanding loans that need clearing if you're not around to do so. To leave money to fund private or university education for your children or dependents. Or cover the hundreds of thousands it costs on average to bring children up until they're ready to leave home (LV=, Cost of a Child Report, 2015).
There are different types of life insurance depending upon your needs, so it’s important you get all the facts before you get a quote.
Remember though, that if you want any benefit to go to a specific person then you could consider writing the policy into trust. For more information on this you should speak to an independent advisor.